Global beauty trends, read by AI
Track the brands, ingredients, categories, and skin concerns people post about on Instagram and TikTok, across 120+ countries and 14 regions. Get insights for market entry, competitor monitoring, and campaign planning from one question.
Glowcast maps the global beauty conversation.
Its multimodal AI reads images and video as well as text, turning posts into trend data you can ask about in plain language.
Same question, different answer.
AI without data vs. AI connected to Glowcast
Example: analyzing the K‑beauty brand CNP in Japan
CNP in the Japanese market
Sorry, I can’t access real-time Instagram or TikTok data, so I can’t tell you CNP’s current share or mention volume in Japan.
General K‑beauty information for Japan
K‑beauty is generally popular in Japan, and women in their 20s and 30s are said to be the main buyers. This is general information, though, and figures for specific brands may differ.
Recommendation
For an accurate market analysis, consult a market research report or use a dedicated social media monitoring tool.
* My training data has a cutoff, so recent trends may differ.
CNP mentions by country
Instagram · April 2026Japan market entry strategy
#propolisampoule is the key hashtag in Japan
On Japanese Instagram, 41% of CNP posts appear with #propolisampoule, and average engagement is 1.6x the category average. Japan has a larger share of clinician review content than Southeast Asia, so partnerships with derma influencers work well.
CNP mentions by country
Instagram · April 2026Japan market entry strategy
#propolisampoule is the key hashtag in Japan
On Japanese Instagram, 41% of CNP posts appear with #propolisampoule, and average engagement is 1.6x the category average. Japan has a larger share of clinician review content than Southeast Asia, so partnerships with derma influencers work well.
Beauty data built for your AI
Ask about beauty trends worldwide, right in Claude or ChatGPT.
↳ Check top brands in Japan → pull CNP data for Japan → analyze hashtags
↳ Japan hashtag landscape + competitor comparison + AI brief
| Hashtag | Posts | JP share | Top brand |
|---|---|---|---|
| #韓国コスメ · #スキンケア | 7,638 | 85% | Skin1004 4% |
| #敷皰肌 · #バリア肌 | 536 | 85% | Manyo 3% |
| #centella · #ツボクサ | 1,171 | JP unverified | Skin1004 71% |
| #cnplaboratory (JP) | 35 | 26% | CNP 100% |
You can also ask
* Example for illustration only.
Beauty insight for every decision
26 tools combine automatically into one answer.
Instagram and TikTok, analyzed together
Compare beauty content across both platforms at once and build a strategy for each channel.
120+ countries, 14 global regions
Break the global market down by country and region to rank where to enter first.
Brand tracking over time
Track changes in mention volume and share for your brand and competitors, weekly or monthly.
Brand ↔ hashtag map
See each brand’s core hashtags and each hashtag’s brands, mapped in both directions.
K‑beauty, J‑beauty, and global trends
See category trend rankings and rising concepts right away, then turn them into content ideas.
Top content, ranked by engagement
Get the posts that actually took off and use them as campaign references.
An insight report from one conversation
Just ask in plain language in Claude or ChatGPT. 26 tools are called automatically and the report comes together.
Instagram and TikTok, analyzed together
Compare beauty content across both platforms at once and build a strategy for each channel.
120+ countries, 14 global regions
Break the global market down by country and region to rank where to enter first.
Brand tracking over time
Track changes in mention volume and share for your brand and competitors, weekly or monthly.
Brand ↔ hashtag map
See each brand’s core hashtags and each hashtag’s brands, mapped in both directions.
K‑beauty, J‑beauty, and global trends
See category trend rankings and rising concepts right away, then turn them into content ideas.
Top content, ranked by engagement
Get the posts that actually took off and use them as campaign references.
An insight report from one conversation
Just ask in plain language in Claude or ChatGPT. 26 tools are called automatically and the report comes together.
What changes
What used to take a research agency now takes one question.
Choose your first market with data, not instinct.
Without country-level market data, entry priorities came down to sales and distributor connections.
Compare brand mentions, share, and growth over time across 120+ countries and 14 global regions, and get an immediate answer on where to start.
Instagram and TikTok, in one question.
Instagram and TikTok data lived apart, so comparing a campaign’s results by channel was a hassle.
Ask one question across both Instagram and TikTok and get insights for each channel at once.
Brands and hashtags, finally in one view.
Brand monitoring and hashtag analysis ran separately, so the competitive picture was fragmented.
Two-way brand ↔ hashtag mapping shows which hashtags lift which brands, on one screen.
K‑beauty, J‑beauty, and global category trends in one go.
Category trends relied on outside research reports, which meant delays and cost.
Ask in plain language for K‑beauty, J‑beauty, and global category trend rankings and newly rising concepts.
Analyze trends just by talking to your AI
No queries to write. Just ask in plain language.
Your AI works through Sometrend’s data and hands you the insight.