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Hiking on Mt. Gwanak shows a few distinct trends as hiking culture changes.
More hikers in their 20s and 30s
Hiking is now seen as a casual outdoor hobby, and visits by people in their 20s and 30s have risen sharply. Easy access from Seoul makes it a popular half-day hike after work or on weekends.
Sharing summit and ridge photos on social media is common.
“Easy hike + café” route
Stopping at cafés near Seoul National University Station, Nakseongdae, and Sadang after a hike has become a routine, creating a hike + brunch and hike + coffee lifestyle trend. For an outdoor or café brand, a collab campaign aimed at the 20s and 30s, now the core audience, is worth considering.
Voice of the customer
Real voices · sentiment dataSentiment distribution: blogs + Instagram
Brand action plan
Outdoor brand: win over first-time hikers
Mt. Gwanak first-hike gear guide | Use the gaps the VOC surfaced: missing crampons, hiking boots, and cold-weather gear. Blog and Instagram content in the format “Heading up for the first time after seeing it on TV? Pack just these”, plus pop-up and experiential marketing near the Mt. Gwanak entrance. Now is the time to win over first-time hikers.
Voice of the customer
Real voices · sentiment dataSentiment distribution: blogs + Instagram
Brand action plan
Outdoor brand: win over first-time hikers
Mt. Gwanak first-hike gear guide | Use the gaps the VOC surfaced: missing crampons, hiking boots, and cold-weather gear. Blog and Instagram content in the format “Heading up for the first time after seeing it on TV? Pack just these”, plus pop-up and experiential marketing near the Mt. Gwanak entrance. Now is the time to win over first-time hikers.
The video is in Korean.
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The data reflects real content trends, so I could use it right away to set our planning direction.
Y, Content team
It’s more than a summary. It helped me find what to improve in the product and expand it into ideas.
W, Product planning team
The AI reads raw social data written by real consumers and even proposes a practical strategy.
P, PR team
It rests on concrete evidence, not hearsay, so I can use it for marketing, planning, and trend analysis.
H, Marketing team
Compared with a typical AI answer, it’s structured so it drops easily into a report. That saved me time.
J, Brand strategy team
The data reflects real content trends, so I could use it right away to set our planning direction.
Y, Content team
It’s more than a summary. It helped me find what to improve in the product and expand it into ideas.
W, Product planning team
The AI reads raw social data written by real consumers and even proposes a practical strategy.
P, PR team
It rests on concrete evidence, not hearsay, so I can use it for marketing, planning, and trend analysis.
H, Marketing team
Compared with a typical AI answer, it’s structured so it drops easily into a report. That saved me time.
J, Brand strategy team
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Brand A vs. B consumer reaction
AI gives you a full read on how consumers respond to your brand and your competitors.
Target segment discovery
Find hidden customer segments and new market openings.
Early crisis signals
Catch negative sentiment and brand risk early.
Validate demand
Check real market demand and consumer needs against the data.
Key discussions by period
See which issues and debates consumers focused on, and when.
Find what to fix
Analyze feedback on your service as it comes in and find what to fix.
Seasonality analysis
Analyze the trend shifts and consumer reactions that show up in specific seasons.
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